How To Build Your Own PR Practice
Are You A PR Professional Ready To Take On Your Own Clients?
Does this sound familiar?
- You feel burnt out from the agency world and just want more flexible hours.
- You know the craft inside and out, have clients ready to retain you, but you are hesitant to jump ship because you have no clue how to start on the business side.
- You are unsure and wonder if you have enough experience.
What would it be like if...
- You ran your own successful firm with clients referring you to their friends?
- You could work from home, on your own schedule, making the same salary that you did in Corporate America, if not more?
- You created a brand and company that you are proud of that would showcase the talents you have and bring you the success you deserve?
- You had a solid business strategy that allows you to work through the ebb and flow of the ever-changing market?
- Your business was systematized and automated so that you could finally get to live a life you LOVE?
- You worked only with clients that you are happy to work with and that treated you with respect?
Are You Ready To Change Your Life?
Introducing...
How To Build Your Own PR Practice
Whether you have aspirations to be a solo PR consultant, create a small communications shop or build the next Edelman, these are the fundamentals of what you need to get started.
► Discover how to START your own PR practice in the next 30 days.
► Finally gain the clarity you crave around your expertise and shift your mindset from employee to business owner.
► Uncover the ins and outs of attracting and onboarding high-paying clients.
► Learn how to set up systems and automations so that you can do it right the first time and save yourself a lot of time and wasted effort.
► Gain the CONFIDENCE you need to navigate the finances, bank accounts and taxes - It's really easier than you think!
► Know exactly what you need to get your PR practice started and growing by the END of this course.
I'm Andrea Holland.
After years of working with global PR agencies and with large publicly traded companies, I decided to build my own practice. It wasn’t always easy, I made a lot of mistakes, and I learned a lot.
I’m here to teach you the most important things I learned along the way, that I wish somebody would have told me at the start.
I'M READY TO GET STARTED
Here's What You Will Learn...
- Things to consider before leaving your current job (and really, if you are ready)
- The mental shift NEEDED to move from Comms Pro to Business Owner
- The different types of business entities and what you should know about them
- Literally, the very first thing you should do (and no, it's not a website)
- How to build and maintain a healthy work/life balance
- Identify your "WHY" and the driving force behind creating your own opportunities
- How to set your schedule and create boundaries with clients
- How to manage stress as a business owner (yes, it's real)
- How to design a cohesive and consistent brand
- How to create a business website that showcases you, your experience, and how you can help clients
- Learn a social media strategy that will enhance and build your business without having to pay for ads
- How to attract high-paying clients
- How to vet potential clients so that you only work with clients that you genuinely like -- no jerks allowed
- How to write a Statement of Work and a Client Contract
- How to onboard your first client and navigate client conflicts
- When you should start building your team
- How to hire and efficiently utilize the skills of subcontractors versus full-time employees
- The best places to find resources and community
- How to really make money as a freelance PR professional
- How to bill your time and determine your new bill rate
- When and why you should invest in invoicing software
- All the info about bank accounts, taxes and fees nobody told you about
You can easily regain the cost of this course with your very first client. You truly have nothing to lose!
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What other PR Professionals are saying...
"How to build your own PR practice was so helpful to me as a solo PR consultant. The tips were impactful, the format made learning easy, and your encouragement and enthusiasm throughout each lesson gave me confidence in my success."
Holly K.
"I took your course on content marketing and it was very insightful. I am definitely going to be a better content marketer with the knowledge garnered."
Chinenye O.
Jeni G.
You can do this.
You are fully capable.
And regardless of whether or not you want to stay freelancing, build an agency or go back to a corporate job, the knowledge you will learn in this course will provide you with lifelong skills that are highly marketable.
It’s a win win.
When you enroll, you get Instant Access to the entire How To Build Your Own PR Practice online course including:
- 22 easy-to-digest lessons that are only 3-5 minutes long (you can literally start building your practice in as short as 5 minutes)
- 6 Modules that contain a step-by-step blueprint on how to start your own PR consultancy
- Things to consider before leaving your current job
- The mindset shifts that will make the difference in your success
- How to maintain a healthy work/life balance
- How to set your schedule and manage stress
- Your website and social media strategy
- How to attract high-paying clients
- Team-building and other resources
- Making and managing money - info about bank accounts, fees and other stuff nobody told you about
If you take into consideration how much it would cost you to find and research all of this information, schedule time with accountants, web designers and attorneys, the value of this online course alone is upwards of $1,200.
But... the whole idea behind creating this course was to make it easier for you to have all the information in one place - and to avoid all the mistakes and delays that I experienced. And, I want to make it affordable for you!
Plus... Did I mention the Bonuses?
Not only are you getting the blueprint for your new business, you are also getting bonus templates and guides that will make the process even easier.
Press Release Template
A great press release serves three purposes:
Inform The Media. Let them know about your news in hopes that a reporter will see it and write an actual story about it.
Increase Your Online Presence. Having a press release out there helps promote your news online, via blogs, websites and social media by creating an online breadcrumb trail for when people google you.
Improve Your Search Engine Optimization (SEO). I know lots of companies who regularly put out press releases as a tool to create in-bound links to their websites.
This template has ALL the necessary sections so that you can draft your press releases like a Pro!
Media List Template
A media list is your lifeline to the press. It is a document that houses all information and research on your media publications and press. This includes reporters, bloggers, TV producers, freelance writers and editors across print, online, radio and television.
This template will be one of the first documents you go to when you are ready to send out your press release!
PR Plan Template
Your PR Plan is your blueprint for what you want to accomplish.
This template helps you set up all the necessary parts of your plan including your GOAL, your OBJECTIVE, your STRATEGY, your TACTICS, and your KPIs.
Every successful PR Campaign needs a plan. This template will help you organize everything in one place without having to create a plan from scratch every time.
The Messaging Template
Creating your messaging is creating your groundwork. It's making sure you have all the necessary ingredients to get started and ensuring you are preemptively solving for questions in your market, as well as for the media.
This guide will walk you through how to create messaging that can be used across ALL communications such as press releases, pitches, social media, website copy, and even sales copy, to make sure you are always "on message."
Press Release Distribution Guide
Now that you've written your press release, you want the right people to read it, see it and hear about it.
Your press release should be ideally timed and distributed alongside your first media story. This guide provides essential insight and several ways to distribute your press release.
Special BONUS: What NOT to Say To a Reporter
Reporters are usually professionals that know when and how to ask an uncomfortable question.
Don't get caught off guard!
Here are some pro-tips on what NOT to say to the media - before and during your interview.
Knowing to expect these questions in advance - and having the answers you want to give before you get put on the spot, will be the best way to establish connection with the reporter while you stay authentic and on-brand for your client.
Let's Get Started.
Your Investment is Only
More Testimonials From My Clients...
"I found Andrea's course very helpful in starting my own business. The course offers a practical step-by-step guide on starting your own PR consultancy...After the course, Andrea offers a Zoom call to answer any questions and challenges that arise. Participants will also meet a community of fellow solo entrepreneurs with whom they can brainstorm ideas and support each other throughout the journey".
Andrea L.
"After learning so much from your LinkedIn learning videos, I will definitely signup for your newsletters. Being a connection, I am sure, will give me access to more of your pro tips."
Kehinde L.
"I just finished your LinkedIn Learning course and found it very interesting and practical. Thank you for sharing your industry knowledge."
Grainne M.
"I have found so much value and admiration for your blog, LinkedIn profile, and resources. I first want to use this opportunity to say THANK YOU for that!"
Lindsay S.
Just to Recap...
When you enroll you get Instant Access to the entire HOW TO BUILD YOUR OWN PR PRACTICE online course including:
- Things to consider before leaving your current job (and really, if you are ready)
- The mental shift NEEDED to move from Comms Pro to Business Owner
- The different types of business entities and what you should know about them
- Literally, the very first thing you should do (and no, it's not a website)
- How to build and maintain a healthy work/life balance
- Identify your "WHY" and the driving force behind creating your own opportunities
- How to set your schedule and create boundaries with clients
- How to manage stress as a business owner (yes, it's real)
- How to design a cohesive and consistent brand
- How to create a business website that showcases you, your experience, and how you can help clients
- Learn a social media strategy that will enhance and build your business without having to pay for ads
- How to attract high-paying clients
- How to vet potential clients so that you only work with clients that you genuinely like -- no jerks allowed
- How to write a Statement of Work and a Client Contract
- How to onboard your first client and navigate client conflicts
- When you should start building your team
- How to hire and efficiently utilize the skills of subcontractors versus full-time employees
- The best places to find resources and community
- How to really make money as a freelance PR professional
- How to bill your time and determine your new bill rate
- When and why you should invest in invoicing software
- All the info about bank accounts, taxes and fees nobody told you about
PLUS these awesome Bonuses!
This online course + bonuses package is valued at over $1,500 and your investment is only $397.
If you have been thinking about starting your own PR Practice, this online course is the step-by-step blueprint you have been looking for.
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