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How to Build Your Own PR Practice

What’s Included:

FREE BONUS:  PR Bundle ($97 value!) Inside this bundle you'll find everything you need to:

  • Create an organized and structured PR PLAN that maps to your exact business objective to keep you on course.
  • Design your company, product or event MESSAGING & narrative, which will serve as the backbone to your press release, media pitch, blog post, even social media content.
  • Write a killer PRESS RELEASE 
  • Create a MEDIA LIST with the right media (online, blogs, traditional, radio, TV)
  • BONUS! Insider tips on WHAT NOT TO SAY TO A REPORTER when you are talking to them!
  • BONUS! Tips on HOW TO DISTRIBUTE YOUR PRESS RELEASE, if you don't want to use a newswire!  


8 Chapters and 21 Lessons

1. Intro to Building your own PR practice

2. Shifting Your Mindset

  • Things to Consider Before Leaving your Job
  • The Mental Shift from Comms Pro to Business Owner
  • Understanding Business Entities
  • The very first thing you should do

3. Adapting to Your New Environments and Managing Stress

  • Maintaining Work Life Balance 
  • Managing Stress as a business owner

4. Branding and Marketing Yourself

  • Defining your Brand
  • Building your Website
  • Establishing your social media

5. Managing Client Relations

  • Getting Clients
  • Vetting Potential Clients 
  • Defining Statement of Work
  • Contracts
  • Onboarding your First Client 
  • Navigating client conflicts

6. Identifying Resources

  • Hiring for Support 
  • Finding Resources and Community 

7. Making and Managing Money

  • Billing your time and determining bill rate
  • Investing in Invoicing Software
  • Bank Accounts, Taxes and Fees Nobody Told You About

8. Conclusion and Next Steps


What People Are Saying:

I found Andrea's course very helpful in starting my own business. The course offers a practical step-by-step guide on starting your own PR consultancy...After the course, Andrea offers a Zoom call to answer any questions and challenges that arise. Participants will also meet a community of fellow solo entrepreneurs with whom they can brainstorm ideas and support each other throughout the journey.

Andrea L.

Anyone knows that building your own business or practice is no walk in the park. So glad Andrea Holland is out there in the world sharing her magic.

Jojo L

I just finished watching your last course. It was incredibly helpful! Thank you for such crisp, engaging, and relevant content!

Madhumita M.

Nothing better than straightforward common sense, which is exactly what you provided. Good Comms people aren't rocket scientists but they can stop rock scientists doing stupid things and enable them to tell stories that all people will find compelling

Stephen F