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9-Step Guide to Launching Your Company, Product or Service to the Media

The 9 Step Guidebook on How to Launch your Company, Product or Service to the Media is a sequential step by step guide on how to execute every PR tactic needed to launch a product, company or service to the press successfully.

It includes:

  1. How to write messaging (the different messages needed for different types of launches, with examples) → and, some of my secret formulas!
  2. How to write a killer press release (inclusive of examples and copies of my own work that has been syndicated across thousands of media outlets)
  3. How to Queue up your Press Release on a Newswire (and if you don’t have the budget or choose not to, the 5 other ways you can amplify your press release)
  4. How to research and build a bulletproof media list (in the ever changing media cycle)
  5. How to write an email pitch that a reporter will open (also rundowns on the different strategies with embargoes, exclusive and pre-briefs)
  6. How to conduct media relations and pitch your service or product (inclusive of timing, how the reporting process within newsrooms looks like and a breakdown of all the different pitching channels ASIDE from email)
  7. How to properly prepare your executives (or yourself) for media interviews (inclusive of questions to ask the reporter ahead of time, exactly what needs to go in your briefing materials)
  8. Insider Tips on how to ace your media interviews (how to start the call, what to send the reporter after it’s over, how to navigate the call)
  9. Tips on how to amplify your PR coverage once it hits (5 additional ways!) and how to fix a negative article


What Clients Are Saying:

As a former reporter, I can confirm that Andrea hit the nail on the head on all fronts. I plan on sharing this with our team as a handy go-to/refresh of best practice.

Emily R.

Andrea understands the components of a good story and the building blocks necessary for media placements, as well as a deep understanding on how to respectfully work with the press. She is an amazing pre-emptive thinker and strategist, and her ability to dive right in as an extended part of our team made our lives much easier.

Campbell K.

Andrea knows PR. A super nice and caring approach, coupled with expert know how, she can help you and your company. I was a client with her and spent a lot of money, it was worth every dime! I would totally hire her again.

Billy B.